Design goes far beyond what things look like, even though visual design is critical. Consider the design of your actual content. What is it? Why are you doing it? What are you trying to get people to know, understand, or do?

When thinking about Social we often focus on Social Media and yet there are many ways you might engage others with your content. Which means will work best for you, your brand, and/or your content?

Intentions are the new goals. Understanding where you want to go and breaking down how you can get there is the work of an intention. Break up with your goal and lean into intentions.